Outer Shores Expeditions
Outer Shores Expeditions is a premier sailing expedition company that offers immersive small-ship journeys along the coast of British Columbia. Their expeditions highlight the rich cultural heritage and breathtaking natural beauty of the Pacific Northwest, providing guests with unforgettable wilderness and wildlife viewing experiences.
We assist Outer Shores Expeditions with digital marketing, including social media strategy, content creation, paid and organic posts, reels, and content strategy consultation. Through our work, we help showcase Outer Shores Expeditions' unique adventures and stories, engaging a global audience and enhancing their online presence.
Services:
Social Media Management
Content Creation & Strategy
Reel Production & Video Strategy
Community Growth & Management
Digital Communication Strategy
All photos courtesy of Outer Shores Expeditions
Social Media Management
We manage the social media channels for Outer Shores Expeditions. Our responsibilities include content strategy, photography and videography consultation, scheduling posts and social community engagement.
Our content strategy features the following key content pillars:
Sharing availability updates and company news
Posting wildlife photography
Engaging with guests
Providing information on the diverse regions where the company offers sailing expedition itineraries, such as the Gulf Islands National Park, Broughton Archipelago and Johnstone Strait, Great Bear Rainforest, and Haida Gwaii.
Our Reel Creation Strategy
Boost Engagement and Captivate Your Audience
A key part of our social media strategy for Outer Shores Expeditions was to boost their social media presence with a smart reel strategy.
Our process started by checking out the latest trends and top-performing reel content online. Then, we guide the Outer Shores team on capturing specific iPhone videos while they are out hosting expeditions, which we then compile into highly engaging reels that captivate their audience and drive up engagement.
The Results
Since taking over Outer Shores Expeditions' social media management, we've significantly boosted their online presence. Our efforts have led to substantial growth in followers, engagement, brand awareness, and website visits.
"Rachel has been critical to the success of our social media strategy. Her expertise in social media services has significantly boosted our online presence. She consistently delivers work that perfectly aligns with our brand's voice, and she has an exceptional ability to understand our needs quickly, communicates clearly, and is highly adaptable to our workflow. We couldn't be happier with the results she has produced for us —highly recommend!"
- Zach Vanasse, General Manager of Outer Shores Expeditions & Outer Shores Lodge
Let us help you achieve similar results with our tailored digital marketing services designed to elevate your brand and drive meaningful growth.