Mothership Adventures
Mothership Adventures is a boutique expedition kayaking company offering immersive small-ship journeys along British Columbia's coast. Their trips highlighted the cultural heritage, wildlife, and stunning natural beauty of the Pacific Northwest.
Our mission was to refine their brand messaging, improve their digital presence, and create a storytelling framework to drive bookings while staying true to their legacy.
Services:
Full-Stack Digital Marketing & Content Strategy
Website Rebuild
Reel Production & Video
Social Media
Email Marketing
Website Rebuild
Recognizing that the existing website didn’t fully reflect the magic of the experience, we overhauled Mothership Adventures’ online presence to improve user experience and better communicate their offerings.
I collaborated with a web design agency to create an image-heavy website that ....
The new website combines stunning visuals with an intuitive design that reflects the brand’s story.
The Homepage Before:
Observations:
Congested
Text heavy
Outdated design
Poor U/X
Small images
The Homepage After:
Social Media Management
We manage Mothership Adventures' Instagram and Facebook pages, creating copy, producing reels, and implementing the social media strategy. We've experienced a significant increase in followers and engagement on both platforms.
Reel Production & Strategy
We sourced a videographer and provided the creative direction brief, ensuring the visuals aligned with our brand storytelling. Our team edits and posts all reel content, optimizing for engagement and reach.
Email Marketing Strategy
I noticed that Mothership Adventures lacked an existing email marketing strategy, so we set them up on Mailchimp, designing a template that reflects their sense of adventure.
The emails are highly visual, leveraging stunning imagery while maintaining the brand’s unique tone and voice.
Email marketing now drives direct bookings, keeping its audience informed about trip dates, last-minute openings, and company updates. My experience as an expedition crew member helps me craft compelling content that fuels excitement for BC’s coast and wildlife.
- Ross Campbell, Owner & Operator of Mothership Adventures
“Mothership Adventures couldn’t be happier with our working relationship with Rachel. She grasps concepts quickly, understands our objectives and walks the fine line of speaking on behalf of my company with the perfect blend of consultation and self-directed initiative. I have quickly come to rely on Rachel’s expertise and efficiency. Here is a person I can trust to speak for my company and keep my corporate interests front and center. A task or project delegated to Rachel is completed on time and well. What more could I ask for?”
