Origin Outside
Origin is an outdoor-focussed, digitally-driven content, creative and marketing agency.
I collaborated with Origin on a 5-month copywriting contract, developing social media content, web copy, display ads, and promotional emails to drive pre-season sales for multiple Vail Resorts Management Company properties.
Services:
Social & Display Ad Copy
Email Marketing
Creative Content Development
Services:
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Following specific brand guidelines and pre-season sales messaging objectives, I produced a wide variety of Facebook, Instagram and Twitter ad copy related to pre-season lift ticket, Lodging and rentals sales pricing for a number of ski resorts associated with the Vail Resorts Management Company.
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I developed the copy for a number of email marketing series that were meant to instill excitement for winter, encourage Epic Pass sales and further encourage pass holders to take advantage of exclusive pre-season offerings.
- Nicole Kerrigan, Account Manager at Origin Outside
“Rachel was an amazing addition to our creative team at Origin Outside. When she was brought on to work on Vail Ski Resorts, she came in with an eagerness to learn, a positive attitude, and great creative insight that stuck out to everyone on the team. Rachel was very collaborative and communicative throughout our entire time working together. She took direction and feedback very well and was always striving to do the best creative for our client. She was a pleasure to work with and we loved having her on the team!”
